I mentioned in a prior post that I will be concentrating this year on setting up some new niche/blog sites. I'm trying to spend some time on that goal each day to learn something new in order to help me move forward towards that goal. I have two modes I generally work in. I sometimes like to jump right in and get started on something I'm excited about. I also have another side that likes to research things to death before making the leap. I'm going through that internal fight right now between the two modes. I already registered two domain names really quickly to get a head start, but now that I'm getting into the keyword research, I'm finding I may have jumped the gun a bit.
I'm finding out that success is not necessarily achieved by the person with the best product or the person who works the hardest. In fact, on the site I'm doing research on right now it states that "it takes the same amount of time and effort to build an unsuccessful online business as it does to build a successful business". That really hit home and that is what caused me to cool my jets a bit and spend more time in the research phase rather than jumping right in. It would be devastating to have a great idea, spend several weeks or months pouring your blood, sweat and tears into something you're passionate about, only to fall flat on your face because either no one is searching for your keywords or the market is over-saturated with sites on your topic.
What I'm finding out is that to be successful online, you really need to do the keyword research up front to find out which terms related to your niche or website idea people are searching for and clicking on. You want to put your effort towards targeting specific keywords where there is already lots of search traffic and high click through rates, but low competition.
I learned a bunch of that information by going through an "Introduction to Keyword Research" for a software package I use called Market Samurai. It is an excellent tool that helps you identify the right keywords and allows you to size up your competition before spending the hard work and effort on a site. I have been spending a lot of time over the last several weeks with Market Samurai and will be sharing the results of my effort with you in a series of posts over the next several days. We'll run through a real life example from start to finish.
You can download the Market Samurai free 12 day trial now. All you need to do is provide a name and email address and you'll immediately receive a link to download the software, which works on both Mac and PC and you'll be up and running in minutes. In my next post we'll get started right away and I'll show you the true power of the results. If you're at all interested in blogging, have some potential ideas for a new site or are just interested in learning about making $ online, you'll see first hand how it's really a must-have product.
In full disclosure, I receive an affiliate commission if you decide to purchase the Market Samurai software, at no additional cost to you. You will also be eligible for a 35% discount if you sign-up during the first 6 days of your free trial, which is exactly what I did when I purchased the software myself.